Every business site in Tamworth is scored with the same 10 rules, so you can see how you sit against other businesses nearby.
334 business websites measured with identical rules (October 2026). Lowest 10, highest 75.
Only 1.8% score above 70, while 32.3% sit below 40. Across all 4,461 sites we have checked in regional NSW the median is 42, so this area runs close to the wider average.
Tamworth is a retail economy: 22% of the businesses measured here are in that category, with a mixed local economy making up a further 16%. That mix shapes the score. Businesses here are doing better than the category does nationally — retail averages a median of 38 across regional NSW, and Tamworth reaches 45. The median of 45 sits level with the state-wide median of 42. Nearly a third — 32% — land below 40, where most checks fail and AI assistants have little to quote, while 1% clear 70. A further 249 businesses in this area have no website at all and are not counted in these figures; they are invisible to AI search by default. The same checks account for most of the lost ground: FAQ content fails on 97% of sites; suburb named on the page fails on 84% of sites. The cheapest of these is naming the suburb in plain text, which almost every site here misses.
Tamworth’s median of 45 sits level with the state-wide median of 42. Just under half of the sites here — 32.3% — land below 40, the band where most of the ten checks fail and AI assistants have almost nothing to quote.
The same three checks account for most of that lost ground in Tamworth:
Almost nobody clears 70 here — only 1.8% — so a business that fixes the basics moves ahead of nearly every competitor nearby.
One thing worth noting: businesses in Tamworth that do score well usually get there through the same handful of changes — structured data on every page, the suburb named in plain text, and a Google profile that matches the website word for word.
Reports are produced by hand for the suburbs already covered. Email henry@botsreadable.com with your business name and website.
Want to run the checks yourself? The AI Visibility Playbook walks through all ten. Other areas: see the full list.